We were tasked with repositioning the manufacturing industry in the minds of school leavers, and getting them to consider it as a viable career. However, we had to fight an outdated perception that it's 'dirty work'. The truth is it's a diverse industry that embraces innovation and offers a broad range of paths and opportunities.

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We set out to inspire the next generation with a campaign that imagined world changing innovations that are yet to be created – and how if you work in manufacturing, you can be behind tomorrow's greatest products.

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Our digital first campaign targeted young people on social media, by showcasing imaginary products of the future. We even created bespoke Tiktok content that brought incredible inventions to life.

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